Lou LaTorre

FX Networks, MillerCoors in 3-Year Partnership Deal

The next time the Soviet spies Elizabeth and Philip Jennings tuck into a tin of caviar on the FX drama The Americans, the comely commies will likely wash down the delicacy with the Champagne of Beers. 

TiVo: Adherence to C3 Is Sucking Millions Out of TV Ad Market

In what may be the most cogent argument for the adoption of the C7 ratings currency, TiVo Research on Monday revealed that broadcasters beholden to the dated C3 metric are leaving hundreds of millions of dollars in ad sales revenue on the table.

FX Will Renew The Americans

Fans of the FX Cold War spy drama The Americans can rest easy about the show’s prospects, as the network is very close to announcing a formal third-season renewal.

FX to Launch New Network for the 18-34 Set, FXX

FX this fall will launch a sibling network designed to reach younger viewers. Set to bow Sept. 2, the new FXX service will assume the channel slot presently occupied by Fox Soccer. At launch, FXX is expected to reach some 74 million homes.