Kleenex

Kleenex Explores the Sadness and Anxiety of Moving From Elementary to Middle School

Kleenex's "Someone Needs One" campaign is back with an emotional back-to-school video designed to make you need some Kleenex.Heading back to school is always an emotional time for kids, but the stakes are higher when you're transitioning to a new school—so Kleenex targeted the switch from elementary to middle, which may well be the worst transition of them all.

A NICU Nurse Meets the Babies She Saved in This Viral Tearjerker From Kleenex

In "Tiny Miracles," an emotional video timed to Neonatal Nurses Day, Kleenex reunited a NICU (neonatal intensive care unit) nurse with the children whose lives she saved at birth. With lots of tiny hands, itty-bitty scrunched-up faces, and newborn photos, the whole thing is designed to make you bawl like a baby.

Chance, the Wheelchair-Bound Dog, Will Inspire You to Tears in This Kleenex Ad

With over 23 million Facebook video views in less than a week, this new ad from Kleenex is helping to make sure that the Kimberly-Clark brand's plot to keep America crying into its tissues is going deviously well.

There Is Crying in Baseball, and Kleenex Has You Covered

Just in time for Derek Jeter's broken ankle and the bitter tears of Yankee fans everywhere, Kleenex is offering customizable oval tissue boxes with postseason baseball themes. As a lifelong Bombers booster, my eyes haven't been dry since Captain Clutch became Captain Crutch.