Judy Neer

Consultants Scratch Heads Over Publicis-Omnicom Deal

It’s early days, but consultants who help marketers find agencies are still struggling to grasp the strategic rationale for Omnicom Group’s mega-merger with Publicis Groupe.

Here’s Who May Gain From Publicis-Omnicom Client Fallout

As questions about marketer conflicts hover over the Publicis Omnicom Group deal, creating the real prospect of client fallout, rival agencies already working for such marketers seem best positioned to gain share.