Are media agencies pooling media purchases to get rebates on the time and space they're buying and not passing those savings on to their clients? With another investigation set to start, that question won't go away anytime soon.
It has been called (by 4A's President Nancy Hill, specifically) the ad industry's "elephant in the room."The issue? Allegations of media agencies pocketing discounts on volume media buys and not sharing the "kickbacks" with clients.Well, now the elephant is finally getting the scrutiny many feel it deserves.