In a sign of the vastness of NBCUniversal's empire, República has added creative responsibilities on the company's Telemundo network and NBC Universo, five years after the shop landed Hispanic marketing efforts on the corporation's Universal Orlando Resort. Media spending behind the new assignments is estimated at $15 million.
Joe Uva, NBCU's chairman of Hispanic enterprises and content, told staff this morning that Emilio Romano will be leaving the group, where he headed Spanish-language broadcaster Telemundo and cable network Mun2.
Bonnie Hammer is taking over all cable properties at NBCUniversal, making her responsible for about half of the company's operating cash flow, according to an internal memo sent to staff by Steve Burke earlier today. Hammer has led USA to the top of the ratings heap on cable television; she's also helped realize growth at Syfy and E!.