One of the titans of the TV ad industry is calling it a day. Discovery Communications' ad sales chief Joe Abruzzese will retire at the end of the year, capping 46 years in the industry, the last 14 of which he spent as Discovery's president of ad sales. Ben Price will replace him as head of the U.S. ad sales division.
As Discovery Communications’ president of ad sales, Joe Abruzzese’s spring training comes in the form of intense preparations for the looming upfront season. But in a parallel universe his spring […]
Discovery Communications used to hold one of the biggest events each upfront season, throwing a lavish presentation packed with big names like Oprah Winfrey. But the company began realizing that it ultimately wasn't getting much bang for its bucks.
The Cabletelevision Advertising Bureau (CAB) is dead—long live the Video Advertising Bureau (VAB). As of today, the CAB, founded in 1980, has dissolved and been replaced by a bigger, brawnier organization comprising 110 broadcast and cable networks and the 11 largest MVPDs to form a single voice to promote the power of video advertising.
Chalk some of it up to simple ratings growth but never underestimate the power of a good tree house integration.
On the eve of the upfront strategy sessions that he likes to characterize as “actuary meetings,” Joe Abruzzese is in a particularly expansive mood.
Discovery Communications has split its ad sales portfolio into twin divisions, with Scott Felenstein overseeing Discovery Channel, Science, Velocity, Military Channel, and Destination America while Sharon O’Sullivan will take control of TLC, Animal Planet, ID: Investigation Disc