Joe Abruzzese

Discovery Ad Sales Chief Joe Abruzzese to Retire After 46 Years in the Business

One of the titans of the TV ad industry is calling it a day. Discovery Communications' ad sales chief Joe Abruzzese will retire at the end of the year, capping 46 years in the industry, the last 14 of which he spent as Discovery's president of ad sales. Ben Price will replace him as head of the U.S. ad sales division.

Discovery Communications’ Sales Head Turned His Corner Office Into a Shrine of Collectibles

As Discovery Communications’ president of ad sales, Joe Abruzzese’s spring training comes in the form of intense preparations for the looming upfront season. But in a parallel universe his spring […]

Why Many TV Networks Are Scrapping Pricey Upfront Spectacles

Discovery Communications used to hold one of the biggest events each upfront season, throwing a lavish presentation packed with big names like Oprah Winfrey. But the company began realizing that it ultimately wasn't getting much bang for its bucks.

Broadcasters, Cable Companies and MVPDs Unite to Form the New Video Advertising Bureau

The Cabletelevision Advertising Bureau (CAB) is dead—long live the Video Advertising Bureau (VAB). As of today, the CAB, founded in 1980, has dissolved and been replaced by a bigger, brawnier organization comprising 110 broadcast and cable networks and the 11 largest MVPDs to form a single voice to promote the power of video advertising.

Animal Planet Has Lined Up Dozens of New Advertisers

Chalk some of it up to simple ratings growth but never underestimate the power of a good tree house integration.

Discovery Gets Ready for Another Record Upfront

On the eve of the upfront strategy sessions that he likes to characterize as “actuary meetings,” Joe Abruzzese is in a particularly expansive mood.

Discovery Promotes Duo to EVP Under Abruzzese

Discovery Communications has split its ad sales portfolio into twin divisions, with Scott Felenstein overseeing Discovery Channel, Science, Velocity, Military Channel, and Destination America while Sharon O’Sullivan will take control of TLC, Animal Planet, ID: Investigation Disc

Upfront and Center

Two well-dressed men enter a room, each carrying a sheaf of documents tucked under one arm. They take a seat across from each other at a small round table. Spring light creeps in through the venetian blinds. Over the sounds of the Third Avenue traffic, they speak the language of money.