Microsoft Launches Global Review of Marketing Services
Brand Marketing
The timing of Microsoft's global marketing services review is curious, given that the company is
Marriott Taps New Shop for Flagship Brand
Brand Marketing
Marriott Hotels & Resorts has found a new home. After nine years with mcgarrybowen as lead creative agency, the hotelier is moving the account to the New York office of [...]
Marriott Selects 3 Finalists in Creative Review
Brand Marketing
Three finalists have emerged in the creative review of Marriott Hotels & Resorts: JWT, Grey and the incumbent, mcgarrybowen, a Marriott representative confirmed. Each is pitching out of its New York [...]
Marriott International Launches Creative Review
Brand Marketing
Marriott International is reviewing advertising for flagship brand, Marriott Hotels & Resorts, according to sources. The brand's annual media spending is estimated at $15 million. The incumbent, mcgarrybowen in New [...]
Marriott Picks Shop for Global Media
Brand Marketing
In a global battle of incumbents, the project shop rose up. MEC, an agency that worked on projects for Marriott International in Europe, the Middle East, and Africa, will now [...]
Marriott’s Global Media Review Enters Final Stage
Brand Marketing
MEC and ZenithOptimedia are the last agencies standing in Marriott International's global media review. Marriott executives have briefed the shops and final presentations are scheduled for Oct. 19 at the [...]