Aussie Agency Bulks Up Media Team

Digital media veteran Greg March has been named the chief digital officer at Ikon3.

Honest Tea Dips Its Toe Into TV

How does a challenger brand embrace mass media without losing touch with its grass roots?That’s a key challenge facing Honest Tea, as the beverage launches its first TV ad today. The animated ad, from New York shop Amalgamated, features a bespectacled lemon and plastic tea leaves trying but failing to pierce a bottle of Honest Tea.