Guthy-Renker

Can Agencies Win If They Don’t Play the Spec Pitch Game?

When Mike Wolfsohn and his two partners left Southern California agency Ignited in 2010 to form High Wide & Handsome, they vowed not to participate in competitive pitches requiring contenders to foot the bill for speculative creative work.

PopSugar Hires Two Execs to Lead Marketing, Advertising Efforts

The celebrity and lifestyle site PopSugar is staffing up its advertising and marketing team with two new executive-level hires.