Grok has added a homeopathic cold remedy to its account mix. The Zicam creative assignment came after a review in which there were four other finalists. Grok succeeds Cramer-Krasselt on the business. Major media spending on the brand totaled nearly $20 million last year, according to Nielsen. That figure does not include online spending.
How do you humanize a software platform? That was the challenge facing the leaders of New York agency Grok as they developed the first major branding push for Taleo, which sells talent management software to businesses with up to 10,000 employees. The resulting global campaign turns an everyday ID badge into a font of information about staffers.