Meet the new face of Google advertising: You.The search giant, in the grand tradition of social advertising pioneered by Facebook, will plaster users’ profile photos from Google+ next to brands they recommend.
Google Business Photos
Google Business Photos is an interesting service through which companies can pay to add interior shots of their offices to Google Street View. The temptation to abuse the service by posting goofy or shocking photos would seem to be irresistible to creative agencies—and indeed, many of them have apparently been uploading prank images. The most curious so far have come from British agency Ideas by Music, which staged a gruesome shower-stall murder for one photo—and then showed the body stuffed unceremoniously into a toilet stall a few doors down. The same agency also staged a Shining tribute by putting a red tricycle in the middle of a hallway, and a mysterious girl standing nearby. Ideas by Music doesn't mind if you stumble across these disconcerting images—on the contrary, the agency's website is the Google Street View of its interior. Let's see if some U.S. agencies can step up and have some fun with this. Via The Atlantic.