Hey Bud, Buying Organic for Valentine’s Day?

As anyone who’s ever plunked down $100 for a bunch of long-stemmed roses quickly figures out, flowers are big business in this country—a $32.1 billion business, to be exact. And Valentine’s Day (psst, hey Romeo, it’s Thursday) is when floral brands do 40 percent of their dollar volume: the sweetest-smelling day of the fiscal year.