At least at onset, Verizon Wireless has an aggressive timetable for completing its digital creative review. The telecommunications giant hopes to complete the process in just two months, according to its request for proposals. To meet its mid-March deadline, however, Verizon will have to quickly review initial agency submissions, which are due this week.
digital creative review
Verizon Wireless is reviewing its digital creative business. The assignment includes e-commerce, online ads, search marketing and social media efforts. As digital accounts go, this one is sizeable. Account revenue, however, could not be ascertained.