Verizon Expects Quick Turnaround in Digital Review

Marketer aims to complete search in March

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At least at onset, Verizon Wireless has an aggressive timetable for completing its digital creative review.

The telecommunications giant hopes to complete the process in just two months, according to its request for proposals. To meet its mid-March deadline, however, Verizon will have to quickly review initial agency submissions, which are due this week.

Based on the submissions, Verizon executives will select a half-dozen digital shops to meet with during the week of Jan. 30, the RFP notes.

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