Dan Creed

KBS+P’s’ BMW Win Follows Years of Car Chases

When it comes to car accounts, Kirshenbaum Bond Senecal + Partners has historically been the bridesmaid—pitching brands such as Mini Cooper, Kia, Hyundai, and BMW every few years but never taking home the big prize.

7 Shops Chase BMW’s Creative Business

BMW of North America’s executives will start visiting agencies next week in the review of its creative business. The assignment includes national and dealer group advertising directed at the general market as well as African Americans and Hispanics. Total media spending runs about $160 million a year.