The Outdoor Advertising Association of America gave out its 2016 OBIE Awards for the year's best out-of-home advertising in Boca Raton, Fla., this week. Four agencies walked off with Best of Show prizes—for innovative and beautifully designed outdoor work.
Faced with the task of marketing itself, Colossal Media has gone big and deliciously cheesy with giant fake ads popping up on the sides of buildings in Brooklyn, N.Y. It's a familiar canvas for the outdoor ad painter, which is based in Brooklyn and works for the likes of Stella Artois, Comedy Central, Vans and Red Bull. Each house ad—created with help from another Brooklyn shop, Doubleday & Cartwright—includes a phone number (1-844-COL-OSAL), which connects to a gravelly voiced and, at times, profane message about Colossal. Perhaps the most absurd (and effective?) ad resembles a missed-connection poster and aims to reunite a bespectacled nerd in a plaid sweater with a woman he saw "sipping Kombucha by the L train." Why? Because they share the same hairstyle, they wear the same cut of Levi's, and he wants to paint her. Sounds like a perfectly good justification for a 40-foot-wide ad on a brick building in Williamsburg. Below are some other executions provided by the agency: