With the addition of Volkswagen’s Seat creative business, Lowe adds a significant international client beyond Unilever, the agency’s largest account in terms of revenue.
If you could pick a brand to lead the country, which one would it be? This hypothetical question was part of an online poll about politics that a unit of McCann Erickson recently conducted among 1,000 U.S. residents. Top responses included Google, Amazon, Microsoft, Apple and Walmart.
Young & Rubicam CEO David Sable has found his new business development chief at a search consultancy.
Chris Hayes is getting back to his digital roots. Less than two years after joining Young & Rubicam in a business development role, Hayes is leaving to become a global managing director at Huge in Brooklyn, N.Y. At his new shop, he’ll continue to focus on new business efforts. He starts July 2 and will report to CEO Aaron Shapiro.