When a celebrity launches a fragrance, it is Coty to whom they turn. And when Coty sought to reinvigorate its fragrance division last year, it was to Steve Mormoris that it turned.
C’mon, admit it: Haven’t you always wanted to find a perfume that’ll make you smell just like downtown Chicago? Well, that day has arrived. (And cool out: The scent is far more pleasant than hot asphalt and taxi exhaust.)