Canadian Club

The Changing Role of Bartenders in Ads

In 1956, intrepid reporter Hal Boyle of the Associated Press asked drinkers everywhere for a small favor: show a little love for the barkeep. “If you have sent flowers to your mother and tossed a box of kennel krunch to the dog,” Boyle wrote, “show your appreciation to the guy who has given you some of the best beers of his life—your favorite bartender.”