Everyone loves a good high-wire disaster, and the Super Bowl commercials always have a few. Most of the talk this year has been about the Bar Refaeli spot for Go Daddy. It finished dead last on the USA Today Ad Meter, and seems to be almost universally reviled.
For Anheuser-Busch, the Super Bowl has morphed into a day for new product launches.
Anheuser-Busch InBev has revealed its first plans for Super Bowl XLVII, reserving one 30-second slot to introduce Budweiser Black Crown, a crowdsourced golden amber lager that hits store shelves Jan. 21, two weeks before the Feb. 3 game.