Budweiser Taps 'Born of Fire' Director for Black Crown Super Bowl Spot

Samuel Bayer crafts :30 for amber lager

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Anheuser-Busch InBev has revealed its first plans for Super Bowl XLVII, reserving one 30-second slot to introduce Budweiser Black Crown, a crowdsourced golden amber lager that hits store shelves Jan. 21, two weeks before the Feb. 3 game.

The spot was shot in Los Angeles last month by Samuel Bayer of Serial Pictures, who also directed Chrysler's Emmy-winning "Born of Fire" ad for the 2011 Super Bowl.

The marketer did not reveal any plot details for the spot, or say which agency produced it.



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