broadcast TV

The X-Files Tackles Its Toughest Case Yet: Reviving TV Revivals

Last fall, the broadcast networks bet that the best way to attract viewers was by programming reboots and revivals of popular series and movies. However, Limitless, Minority Report, The Muppets and Heroes Reborn had limited success at reigniting that spark with audiences. Limitless is a hit for CBS.

CBS Exec: A Broadcast Network Can Win in the End, Even as TV Evolves

A few days after FX's John Landgraf sounded a warning bell that "too much television" is being made, a top exec at CBS said the network is well positioned to continue to draw viewers—and make money—no matter how the in

Aereo vs. Broadcast TV: The Case That Could Change Everything

On April 22, attorneys for Aereo and the broadcast TV networks will face off before the Supreme Court in American Broadcasting Companies Inc. v. Aereo. The closely watched case could change the course of broadcast television and determine the future of the emerging over-the-top video marketplace.

Just Before the Upfront, Telemundo Hooks AT&T, Ford and State Farm for La Voz Kids

Immediately after its Sunday night premiere, three of Telemundo's advertisers expanded their commitments to include La Voz Kids. Ford, State Farm and AT&T will now buy the Hispanic spinoff of big sister network NBC's The Voice, in addition to their current deals on the network.

Play Ball! Fox, Turner to Re-Up With MLB

Major League Baseball has secured its media rights deals through the start of the next decade, coming to agreements with Fox and Turner Sports on a pair of new eight-year pacts worth billions.

Good News/Bad News: Cable Notches Record Upfront Haul, but Market Is Slumping

After two consecutive years of record growth, the cable advertising market has cooled down considerably—and if the current scatter market is any indication, the networks could be in for a long, cold winter.

UPDATED: Keith Turner to Replace David Lawenda at Univision

President of ad sales David Lawenda is leaving Univision in early September, a memo from Univision CEO Randy Falco to staffers said on Thursday morning. "David Lawenda informed me that he will be leaving the company during the week of Labor Day," Falco's email said.

Univision Tops English-Language Rivals in Demo

It must feel like Christmas for the Big Four broadcast networks because that's usually the time of year they're this unpopular. It's either time for CBS, NBC, ABC and Fox to be ashamed of themselves, or time to celebrate Univision, depending on who you are.

A Hard Day’s Night: Bieber Special Flops

In a moment of hubris documented in his NBC special, Justin Bieber compared himself to the Beatles. And while the Canadian pop phenom certainly draws his share of screaming teenage girls, as a TV star he’s no Ringo.

PwC Outlook: TV’s Growth Prospects Look Strong

If the upfront marketplace does not appear to be as strong as broadcasters previously had anticipated, an inundation of political and Summer Olympics dollars will go a long way toward keeping the networks flush in 2012.