brand manager

It Feels Like Summer in JWT’s First TV Ad for Outshine Fruit Bars

Summer may still seem far off—especially on the East coast with its recent soggy weather and tepid temperatures—but JWT’s new campaign for Nestlé’s Outshine frozen fruit bars certainly makes it feel like a new season.

Ad of the Day: Miracle Whip Couldn’t Be Prouder in Gritty New Campaign

After years of pleading its case, Miracle Whip unapologetically plants a flag in the ground in a new campaign from mcgarrybowen.

Two Perky Women Star in Queso Dip Ads

Duos rule in campaigns for Queso Dip, the mixture of Velveeta and Ro*Tel diced tomatoes and chilies.

Use Cool Whip Frosting, and Stop One More Cake From Being Abused

A poorly frosted cake is a tragedy in The Martin Agency's new ad for Cool Whip. "Mistreated Cakes," which breaks today and pushes Cool Whip Frosting, plays out like a PSA on behalf of the "millions of innocent cakes [that are] mangled, mistreated and hurt" by rival frostings, which just aren't as smooth.