BNY Mellon

TBWA Wins BNY Mellon’s Global Account

BNY Mellon is leaving Doremus but staying in the family. Fellow Omnicom Group shop TBWA has landed BNY Mellon’s global creative account after a review. Sources estimate revenue at more than $5 million.

BNY Mellon Review Meetings Set for Next Week [UPDATED]

A handful of finalists are scheduled to present to BNY Mellon in its global advertising review next week, sources said. Total account revenue is estimated at $5-7 million. The full list of finalists could not be ascertained.

BNY Mellon Selects a Global Creative Shop

BNY Mellon has found a new lead creative agency. Doremus succeeds The Concept Farm on the assignment, which is global and expected to be backed by nearly $15 million in media spending. Beyond North America, BNY Mellon markets its asset and securities management business in Europe, the Middle East, Africa, and the Asia-Pacific region.

BNY Mellon Reviews Global Creative Business

BNY Mellon, a leader in the realm of asset and securities management, is in the late stages of a review of its creative business. The assignment is global, with estimated media spending of nearly $15 million. In the U.S. alone last year, media spending exceeded $10 million, according to Nielsen. That figure doesn’t include online outlays.