BNY Mellon is leaving Doremus but staying in the family. Fellow Omnicom Group shop TBWA has landed BNY Mellon’s global creative account after a review. Sources estimate revenue at more than $5 million.
A handful of finalists are scheduled to present to BNY Mellon in its global advertising review next week, sources said. Total account revenue is estimated at $5-7 million. The full list of finalists could not be ascertained.
BNY Mellon has found a new lead creative agency. Doremus succeeds The Concept Farm on the assignment, which is global and expected to be backed by nearly $15 million in media spending. Beyond North America, BNY Mellon markets its asset and securities management business in Europe, the Middle East, Africa, and the Asia-Pacific region.
BNY Mellon, a leader in the realm of asset and securities management, is in the late stages of a review of its creative business. The assignment is global, with estimated media spending of nearly $15 million. In the U.S. alone last year, media spending exceeded $10 million, according to Nielsen. That figure doesn’t include online outlays.