Barbra Robin

The CW Gets Social With Ford

In what the network is characterizing as its most ambitious co-branded marketing campaign to date, the CW and Ford have teamed up on a cross-platform initiative that will give viewers a sneak peek at a roster of new and returning series.

NBCU Ad Sales Picture Crystallizes

Nearly two months after Linda Yaccarino became the head of advertising sales at NBCUniversal’s broadcast and cable networks units, the org chart is coming into focus.