Barbara Goodstein

Wild-Haired Man Stars in New Vonage Ads

Vonage is trading testimonial ads for a character-driven approach. In the first campaign from new agency JWT, the online phone service today introduces a wild-haired man on the street who, in an opening salvo ad, calls for a different kind of phone company.

Contenders Emerge in Vonage Review

Vonage has narrowed the field in its review of its creative and media businesses, with briefings slated for early next week. Sources identified the creative contenders as JWT, Havas Worldwide, VML and the incumbent, TBWA\Chiat\Day. VML is only pursuing the digital advertising piece of the creative assignment; the others seek to handle all creative responsibilities.

Updated: New TBWA\C\D President Faces Tough Challenge

That was a short honeymoon. Robert Harwood-Matthews, who started this week as the new president of the New York office of TBWA\Chiat\Day, now must help defend one of the office's largest accounts: Vonage, with annual revenue estimated at $10 million.