Broadcasters this week squeezed out two of the final scripted series premieres of the 2012-13 campaign, and as has been the case throughout the season, the results were unspectacular.
Like a strip mall that houses an endless succession of failed take-out restaurants, some time slots are seemingly doomed to failure. And unfortunately for ABC, its Sunday 10 p.m. hour appears to be one of the more haunted slots on the dial.
The series premiere of NBC’s schizoid doctor drama Do No Harm died on the table Thursday night, posting a miserly 0.9 rating in the 18-49 demo. Per Nielsen preliminary fast national data, Do No Harm now stands as the lowest-rated, in-season debut of any scripted Big Four show, ever.
To accurately predict how a sci-fi show will do, you'd need either a time machine or a bathtub full of precogs. Sometimes you get Star Trek: The Next Generation; sometimes you get Star Trek: Enterprise. It's confusing.
The 10 o’clock broadcast drama tottered further down the road to oblivion this season, as not a single series in the time slot finished among Nielsen’s highest-rated programs.
Steve Burke on Wednesday echoed a familiar refrain, telling investors that NBC has “a long way to go” before it truly can be said to have regained its standing with its broadcast network rivals.