The Chicago office of FCB had a long run on Yum Brands' KFC, but after a decade, the fast-food giant is moving on. What's interesting is the new agency, Wieden […]
Acer has selected the Singapore office of Saatchi & Saatchi Singapore to lead global creative efforts for the Taiwanese computer manufacturer.The Publicis Groupe agency prevailed in a pitch against Grey and Dentsu, according to sources. DDB was an earlier contender but withdrew from the process a few months ago. Roth Observatory International managed the search.
Unilever went outside the family in its selection of 72andSunny to refresh Axe's global strategic positioning. The agency hasn't worked for Unilever before but pitched ideas that Axe's marketing leaders […]
Given that Unilever spends more than $5 billion in media globally each year, any change in its media assignments will be significant. But sources don't expect decisions in this blockbuster […]
The new year got off to a slow start in new business, with just two major account moves this week. Pandora—the jeweler, not the online music service—named Grey and Maxus […]
This week, Hurricane Sandy and Halloween vied for our attention, brands got into heavy metal, and a famous former NYPD detective wants to make sure you know what you're dealing with in that Subway sandwich.
Megan Fox … one of the greatest scientific minds of our time? Seems unlikely, which is the whole joke of the actress's new commercial for Acer laptops. In the spot, by Mother in London, Acer's Aspire 57 helps Fox explore her secret passion for marine biology and facilitate communication between humans and dolphins.
Where are the checks and balances? A few weeks ago when PC maker Acer hired Red Peak Group to overhaul the Taiwanese company’s global marketing efforts, it also appointed a Red Peak founder, Michael Birkin, as CMO.
This week, a tablet computer became a child's playground, Eddie Money went from rock 'n' roll to bittersweet, and Jack Bauer executed some moves in the kitchen (presumably after saving the president).