CES 2016 is shaping up to be a dramatically different event compared to years past. Trends such as the mainstreaming of virtual media, one-click commerce and the continued rise of the Internet of Things present the ad industry with more opportunities than ever.
In the video above, Michael Kassan, Chairman and CEO of MediaLink, and Laura Desmond, Global CEO of Starcom Mediavest Group and Chief Revenue Officer of Publicis Groupe, discuss the event’s transformation over the years and how CES 2016 is better suited to serve marketers and advertisers than ever before. Check it out.
