The 4 Ds of Holiday Shopping Behavior
As the holiday season approaches, showing up at the right moment, with the right message can be the difference for whether you hit year-end targets or not.
AI’s Impact on the Future of Storytelling
As consumers are bombarded with ads and messages, a compelling and personalized story has the power to cut through the noise and capture a scarce commodity: attention.
How AR Will Revolutionize the Future of Retail
With inflation rising and consumer spending declining, retailers need new and more cost-efficient ways to improve the shopping experience, make shopping more convenient and streamline the purchase process.
Hyundai Champions Inclusivity in Its 2023 FIFA Women’s World Cup Campaign
The extraordinary history of women’s soccer takes center stage in Hyundai Motor Company’s Goal of the Century global campaign for the 2023 FIFA Women’s World Cup in Australia and New [...]
Leave Ineffective Online Ads in the Past
Today, advertising signal loss is among the biggest challenges facing marketers, but it's not a hopeless situation.
Hyundai Leverages Its Past to Lead Future Innovations
Hyundai Motors has been at the forefront of automobile technology, but its latest campaign doubles down on its core identity and heritage to guarantee the brand’s relevance and longevity.
Rev Up to Meet the Demand of the EV Future
What messages are resonating with EV shoppers who increasingly find dealerships less relevant in their shopping journey?
What Sustainable Shoppers Want
If marketers want to reach and engage sustainable shoppers, they must understand them first.
Agencies Need to Creatively Solve Bigger Business Issues for Their Clients
To solve marketing’s persistent value problem, agencies need to make fundamental changes in thinking, practices and relationships.
An Advertiser’s Guide to Home Team Advantage
Being a local sports fan is a year-round experience, and marketers need to show consistent staying power when courting these passionate fans.