Before you google “in-image advertising,” know that it’s exactly what it sounds like: Digital ads overlaid on editorial images. These days, it’s one of the few digital ad formats that doesn’t sound more complicated than it actually is. And it can be a huge help to marketers and brands looking to take advantage of visual storytelling in our mobile-first world.
Our new “Straightforward Guide to In-Image Advertising” lays out how in-image came to be, as well as the significant advantages it offers over traditional display. The guide breaks down six successful in-image campaigns from brands such as L’Oreal, Fleischmann’s and Mazola. Each case study presents clear best practices and takeaways for marketers looking to get a jump on the in-image game.
Check out the full text of “The Straightforward Guide to In-Image Advertising”
A lot has changed since the first in-image ad was served, but the concept remains the same—put the ad where the viewer’s eyes are drawn, creating a unit that’s far more engaging than traditional digital display.
This higher engagement comes from image recognition and language analysis technology, which allow the platform to “understand” editorial images and pair them with appropriate ads. When the right ad is matched to the right image, your brand is effectively sharing the image’s power to evoke a strong response from the reader.
For more on how in-image can help your brand get out of the display doldrums, download the complete guide below: