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WASHINGTON, D.C.-Mack Trucks, which is in the midst of a review for its $1-3 million account, is targeting shops in the Baltimore/Washington, D.C., area.
Sources said that the Allentown, Pa.-based client did not send out a request for proposals, but is talking to agencies along the East Coast and mid-Atlantic region.
Client executive vice president of sales and marketing Paul Vikner said late last week that 10 agencies were selected from the 80 shops originally contacted. Mack Trucks, Vikner added, is two months away from making a decision.
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