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McDonald’s has tapped Bernstein-Rein Advertising of Kansas City, Mo., for marketing duties with two regional operator groups previously served by Moroch & Associates in Dallas.
Bernstein-Rein, which is credited with developing the packaged Happy Meal concept for children, has returned to the McDonald’s agency roster after a three-year absence.
“It’s nice to be back with McDonald’s,” said agency president and chief executive officer Bob Bernstein. “We’ve lived through a lot of changes.”
Bernstein-Rein was designated agency for two of the fast-food chain’s operator groups: The McDonald’s Heart of America Co-op, representing franchisees in Kansas City, and Mac Inc.,
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