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DALLAS Yaffe|Deutser launches an image campaign this week for Memorial Hermann Healthcare System.
The Houston agency won the account of the nonprofit healthcare provider in April 2002. Brad Deutser, president of the shop, attributes the win to the relationship he established when he worked at Houston’s Sachnowitz & Company, the client’s previous agency.
Deutser said the client, which has not supported an image campaign in several years, is looking to establish a brand that will take it through the next five to ten years.
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