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Jeff Goodby introduces the world to Jeff Badby

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By Brian Morrissey

Jeffbadby

Goodby, Silverstein & Partners ad legend Jeff Goodby revealed onstage today that he's a tweeter. Being an ad guy, he did some promotion to goose up his @JeffBadby following (which currently numbers 194) by wearing his handle on a T-shirt. Goodby joined Twitter three months ago with the tweet above, namedropping Hunter Thompson. For a person of such accomplishment, though, Goodby mostly avoids ego-mania in favor of self-deprecating quips. One notes that Dallas Braden pitched the 16th perfect game in baseball history but the ninth of Goodby's lifetime, which perhaps says something about his age. His updates are an interesting mix of musings about sports, oddball moments in life and links to various curiosities, both work related and not. One thing he doesn't do much of is respond to other users. Among 48 tweets, only one is a response, in which he took time out to take a shot at badly written creative briefs. Goodby is also a selective follower: He follows only 14 people. It'll be interesting to see if he thrives in social media in the same way as one of those he follows: Crispin Porter + Bogusky's Alex Bogusky, who, after some hemming and hawing, has taken to Twitter like a fish to water. Perhaps R/GA CEO Bob Greenberg is the next to succumb to the siren call of Twitter.