Future Lions monster prepares to storm Palais | Adweek Future Lions monster prepares to storm Palais | Adweek
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Future Lions monster prepares to storm Palais

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By Eleftheria Parpis

Future-lions

AKQA arrived in Cannes with a giant inflatable lion cub which it plunked down in front of the Palais today in celebration of the Future Lions Awards. The annual competition challenges students to advertise a global brand in a way that was not possible five years ago. The winners will be announced on Friday.