VIDEO: Jeff Goodby and Yahoo!'s Elisa Steele | Adweek
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VIDEO: Jeff Goodby and Yahoo!'s Elisa Steele

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Goodby-steele

Goodby, Silverstein & Partners' Jeff Goodby and Yahoo! CMO Elisa Steele talk with Brian Morrissey about how Yahoo! learns about its users, the goals and results of its latest campaign, and why Goodby decided to join Twitter. Video after the jump.