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“They had the right vibe,” says Modernista! co-founder Lance Jensen on recruiting former Arnold mates Will Uronis and Shane Hutton. “They get their stink around things,” he says, describing their contributions to the 2-year-old Boston shop’s creative product, “set the mood right.”
Whether you call it a “vibe,” a “stink” or simply talent, each creative brings to an agency a unique DNA—the experiences, the imagination and the way of seeing the world—that separates the stars from the rest of the crowd.
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