Cannes entry videos could use their own Lions

Over the years, as non-TV categories have proliferated at award shows and new-media campaigns have gotten more complicated and difficult to explain, the case-study film has become an absolute requirement for these entries. Cannes has added Titanium, Cyber and Outdoor categories, among others, in the last decade, and certainly the quality of the entry film, rather than the work itself, helps to set winners apart from losers. This could be a problem. Or perhaps these videos have become such an art form on their own that they deserve their own Lion.