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ATLANTA Lincoln Mercury has moved its Hispanic advertising account from The Bravo Group to Zubi Advertising, sources said.
Billings were undisclosed. Zubi in Miami has handled Ford’s Hispanic account since 1996. The auto manufacturer spent $15 million on Hispanic-only advertising in 2002, according to Hispanic Business.
Young & Rubicam in Los Angeles handles general-market work for the advertiser. Ford’s general-market ad spending last year was about $265 million, according to Nielsen Monitor-Plus.
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