Zoom Media to Play in Loews Theaters | Adweek Zoom Media to Play in Loews Theaters | Adweek
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Zoom Media to Play in Loews Theaters

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NEW YORK Zoom Media will place advertisements in the restrooms of more than 100 Loews Cineplex Entertainment movie theaters nationwide, said a representative for Zoom.

The program will launch during the heart of this year's summer movie season.

"The partnership with Loews offers us immediate presence in all top DMAs, in some of the highest grossing theaters in the country," said Dennis Roche, president of the New York media and marketing company. Roche indicated that other likely advertisers for the program include personal care, fashion, pharmaceutical and entertainment companies.

The cinema chain represents Zoom's third lifestyle media network, joining its more than 2,000 bars and restaurants and over 300 fitness clubs. The company also conducts extensive experiential marketing programs for national advertisers.