ZirMed.com Selects Preston

Kentucky Shop Adds First $1 Mil. Account
ATLANTA–Preston/Osborne has acquired its first seven-figure advertising account in the form of ZirMed.com, a new online entity that plans to to streamline the medical claims process.
ZirMed.com co-founder John Freeman said the company expects to spend at least $1 million before the end of the year, then expand its budget to $2-4 million in 2000.
There were no other agencies pitching the Louisville, Ky., business, Freeman said. Preston/Osborne had previously worked with Auto Mark, a company that holds a patent for an etching gel that creates a permanent identification number on vehicles’ windows to discourage theft.