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ATLANTA Nissan said it has assigned the Hispanic portion of its regional advertising account to Zimmerman Advertising without a review.
Previously, The Vidal Partnership, an independent Hispanic shop in New York, handled Spanish-language advertising. Vidal retains the national advertising work for the company.
Jordan Zimmerman, founder and chairman of the Omnicom Group shop in Fort Lauderdale, Fla., said the company moved the account based on the merits of general market advertising for the regional account that his shop has been doing since 1999.
Zimmerman
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