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Reflecting new ownership and a desire to more precisely communicate its niche, online and on-air TV network ZDTV today unveiled a new look and a new name, techtv. The network also made known that it has reached 20 million households and will be launching Sept. 1 in New York City on Time Warner’s digital cable channels.
One of the catalysts for the image makeover was the purchase of ZDTV in January by Internet mogul Paul Allen’s Vulcan Ventures from Ziff-Davis, which launched ZDTV in 1998.
The network also wants to increase awareness that it can deliver viewers who have what it calls a “digital lifestyle,” said its evp and COO, Joe Gillespie.
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