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CHICAGO Young & Rubicam’s first work for Orbitz employs marionettes showing how the online travel service’s staff solves people’s budget constraints and helps them reach their destinations.
Three 30-second ads break nationally on Monday on cable television news, lifestyle and entertainment channels. The tagless campaign features an Orbitz blimp that acts as the command center for the puppets, said Ken Erke, the Chicago agency’s creative director and copywriter on the spots.
The client’s dedicated staff, portrayed by the puppets, is presented in a James Bond-like fashion.
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