NEW YORK In his first creative hires since taking over Young & Rubicam's creative department in March, worldwide creative director Michael Patti has recruited three former colleagues from BBDO in New York.
Tommy Henvey, 32, a vp, associate creative director at Omnicom's BBDO, joins as a group creative director, while the creative team of Johnny Tan, 30, and Chien Hwang, 32, arrives as associate creative directors. Tan and Hwang held the same titles at BBDO.
"Every place needs as much new talent as you can get," Patti said, in confirming the hires. He said he was still sorting out their brand assignments.
At BBDO, Henvey, a writer, and Tan and Hwang, who are both art directors, worked on brands such as Pepsi, Diet Pepsi and Wild Cherry Pepsi. Henvey also worked on Federal Express. They were part of the creative group that Patti steered when he was a senior ecd there.