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BOSTON Colgate-Palmolive’s Colgate has launched an online ad campaign for its Simply White Night tooth whitening system from WPP Group’s Y&R2.1.
The effort is running on sites where visitors will most likely be pondering ways to enhance their attractiveness for events such as weddings or important dates, according to Marten van Pelt, COO of Y&R2.1 in New York.
The executions show smiling faces against starry backdrops with headlines such as “Dramatically Whiter Teeth Made Even Simpler.”
The
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