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CHICAGO – Howard Breen, incoming president of Young & Rubicam here, prides himself on knowing the first name of everyone in his office.
Since he will continue to oversee operations at Y&R Canada, Breen will soon know the names of a battery of flight attendants on the route to and from Toronto.
Breen last week was named to replace Pat Cafferata upon her retirement at summer’s end.
Day-to-day operations in Toronto will be managed by Darcia Joseph, who was promoted to president there and is expected to eventually take over fully.
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