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Young & Rubicam broke a new $10 million print and TV image campaign for the U.S. Postal Service last week, the client’s first since 1994.
Four 30-second TV spots feature people from various walks of life finishing the sentence,
“If I ran the Post Office “
As people describe the services they would offer if they were in charge–such as tracking packages and accepting credit cards –corresponding images show that the client already offers them.
The spots end with the theme, “It’s happening at your U.S.
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