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ATLANTA Yesawich, Pepperdine, Brown & Russell said it has been named agency for Special Olympics Florida.
The Orlando, Fla., shop said that it would handle creative design of advertising, collateral and interactive efforts, as well as media planning, market research, and public relations for the client. YPB&R was selected without a formal review for the pro bono account.
SOF, based in Clermont, Fla., had previously handled marketing and advertising on a project basis, according to Mason Moore, account executive at YPB&R.
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